Price and value · Updated October 2026
Why £20,000 off the asking price isn’t always a good deal
The asking price is where the seller starts, not proof of value. How sold comparables change the way you should judge a price – and your offer.
Know what to ask before you offer
Practical articles from the buyer’s side of the table: how to judge a price, read a location, avoid the mistakes that cost most – and understand who does what in an English property purchase.
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Topics
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Price and value
Asking price vs value, sold comparables, when a price reduction isn’t a bargain.
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Location
Same area, different streets; what drives future demand.
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Buyer mistakes
Emotional purchases, offering too fast, ignoring future saleability.
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The buying process
Brief, search, viewings, offer, survey, solicitor, exchange and completion.
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Case studies
Published property examples and lessons, when approved material is available.
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First-time and international buyers
How the process works in England and who is on your side.
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Investors
Strategies explained, and their risks.
Interactive guide
Every offer tells a different story
Explore how price, funding, timing and transaction conditions can affect a fictional property sale.
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